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First thing I noticed was all the dark -- what, did someone turn off all the lights? Where's the white that has dominated Apple material for so long? But hey,
by jroseattle 13y ago
First thing I noticed was all the dark -- what, did someone turn off all the lights? Where's the white that has dominated Apple material for so long?
But hey, give Tim Cook some credit here. This is literally the first significant product release during his tenure as CEO where the major elements of the update weren't simply screen-size or resolution. I don't have a lot of confidence this is earth-shattering, but it will be interesting to see how this is received.
- bjz_ 13y agoIndeed. Despite how the product fares, this kind of courage makes me hopeful about his leadership into the future.
- Samuel_Michon 13y agoThis product must have been in development for years. In his biography (2011), Steve Jobs said he was working on an exciting new product, I think this was it. He also said Ive had already made the designs for the new products of the next 3 years. That’s not to say that Cook has to prove himself, he’s already done that for years. However, this product has Jobs written all over it (he was mad about powerful workstations with outrageous designs). http://www.forbes.com/sites/briancaulfield/2011/10/25/steve-jobs-bio-apple-has-3-years-of-new-products-in-jonathan-ives-studio/ http://www.forbes.com/sites/briancaulfield/2011/10/25/steve-...
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- jroseattle 13y agoI can't imagine Jobs would think this was an exciting new product, given that it is really not targeted at the masses. Not to talk down about the new Mac pro, but it's largely just new form factor plus latest components. It just doesn't strike me as something Jobs would label "exciting". Jobs did probably have his hand in it at some time, though.
- bjz_ 13y agoIndeed. Despite how the product fares, this kind of courage makes me hopeful about his leadership into the future.
- toufka 13y agoClassically, White has been consumer grade and black has been the professional grade in Apple design. See iPhoto vs Aperture, or iMovie vs Final Cut Pro. The Macbooks were all white, while the pros were (admittedly not black, but) metallic. I don't think it is that much of a change from what they've already projected out there.
- l33tbro 13y agoThis rule was left behind some time ago. Eg, Macbooks are also silver - even the Air. Obviously Iphones are both black and white, regardless of features. But who knows, maybe the new tower is a throwback to the old days?
- goblin89 13y agoBlack seems to still remain Apple's ‘pro’ signature. Note that MBPs (and, interestingly, iMacs) have black framing around their screens.