I don't think Persona is pitched for the tech-savvy. On the contrary, I think Persona offers a huge advantage for normal users: You can do one-click sign-ups an

I don't think Persona is pitched for the tech-savvy. On the contrary, I think Persona offers a huge advantage for normal users: You can do one-click sign-ups and log-ins for new websites (provided that you've already signed up for Persona and that you've checked the "save my session" button or whatever it's called). Another advantage is that you don't have to waste time validating your email address when you sign up for a new website. Persona has already validated your email.