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I get that, my point is that you could just say "Assembled and designed in the US" and be done with it. Does mentioning California really give them so much mor

I get that, my point is that you could just say "Assembled and designed in the US" and be done with it. Does mentioning California really give them so much more culture cachet?

jfb 13y ago
It's pretty precious, yeah.
mikeash 13y ago
Why alter the current pattern? I imagine they like it.
- mikeash 13y ago
  Turns out it's more than that. They really really care about this tagline: http://www.apple.com/designed-by-apple/ http://www.apple.com/designed-by-apple/