Here are a few tactics to try: - Create a resource/freebie that would be of value to your target audience. A whitepaper, an eBook, a guide or template of some

Here are a few tactics to try: - Create a resource/freebie that would be of value to your target audience. A whitepaper, an eBook, a guide or template of some sort, etc. Offer it in exchange for email signups. - Start an Adwords campaign to get people searching for related terms - you can usually find codes from Google for $100 free Adwords budget after you spend $25. Use the keyword tool to find related keywords, with good traffic, but affordable CPC. Send them to a landing page with a tailored pitch and a request for email signups (possibly in exchange for your freebie above, or a discount coupon). - Once you have an email list, send useful things to it, along with marketing-related things. Try to engage with people on the list. - Continue meeting people in person. Ferret out their pain points and see if your product would really solve problems, or just be something interesting. Try to really gauge whether they would spend money on your product.