IBM has made a similar claim using Twitter's Firehose and natural language processing to determine a general overview of people's feelings towards a film. The s

IBM has made a similar claim using Twitter's Firehose and natural language processing to determine a general overview of people's feelings towards a film. The solution was to tell the film advertisers to toss out more engaging trailers. It all seemed somewhat odd. Pay IBM tons of bucks just to be told you should probably make more trailers (which would most likely fail too.)