4 ms·
I'm going to suggest something crazy. You probably won't be able to estimate the size of your market using the internet. Go to a research library where you ca
by Skeletor 17y ago
I'm going to suggest something crazy. You probably won't be able to estimate the size of your market using the internet. Go to a research library where you can read and copy paid industry and market research reports for free (the library pays the fees.) Bring a USB key and you can download the reports (at least in SIBL in NYC.)
I would suggest you do some old fashioned market research by looking at the age/sex/demographics/industry of your target customers and reading market research reports on them and industry reports on your competitors and other replacement products. A replacement product is one that isn't a direct competitor but people can use instead of your product (for example: Gmail and Google calendar is not a direct competitor of a CRM system like Salesforce.com, but people can and do use it instead of a CRM system.)
I think you could do all of this with 1 day spent in the library. You can find the same information on the internet, but it will take you a lot longer and you would have to pay for many of the same reports you could get from the research library for free.