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Thanks for the in-depth response. I always wonder how close the actual ad deals are to the prices mentioned on the FM rate card. If the Mommy Blog is really sel

• ilamont 17y ago
  I think the key thing to note about these two examples is they are both popular, established brands in niches that advertisers are willing to buy against. Newcomers won't command such high CPMs, and neither will sites focused on other topics. I remember someone discussing why Consumerist would be so hard for Gawker to sell -- what vendor would want to put their products next to content that's all about criticizing greedy/insensitive/clueless corporations? Gawker did end up selling it, but I wonder if it was at the price that they wanted.