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> The language "save my info for later", and versions of that, are much better. While I understand what you're saying, I believe that would trip me up. I'm ver
by lucumo 18y ago
> The language "save my info for later", and versions of that, are much better.
While I understand what you're saying, I believe that would trip me up. I'm very much used to scanning for "Register", "Sign up", "Join" or "Create account".
I'm also unsure how much people really hate giving up their information. If anything, people are looking for places to hand over their information: Facebook, MySpace, LinkedIn, etc.
I think the problem is really that the more steps needed to convert your users, the more likely it is a part will give up before the end.
- c3o 18y agoAt Soup.io (tumblelogging/lifestreaming) we initially had content creation buttons right on the front page. We figured that the best first action for new users would be to actually post something, not filling out a sign-up form. But we had exactly the problem you're describing: People are so used to scanning for "register"/"sign up" that some even assumed we were in invite-only beta. We eventually changed that to a "Try it now -- no sign up required" button, which works better. The wording and UI is still tricky though: "Try it now", "trial account" etc. carry the connotation that it'll cost something later. We've been meaning to A/B test a straightforward sign-up form for a while and measure effects on both conversion & retention, but unfortunately haven't gotten around to it yet.