This column seemed like just another excuse to promote HireArt. In the second paragraph he links to his previous column about them, as well as directly to their

This column seemed like just another excuse to promote HireArt. In the second paragraph he links to his previous column about them, as well as directly to their website. The rest of the article seems to focus entirely on them, with two more name-drops of HireArt, six of its founder Sharef, and two of co-founder Sedlet. Between the two of them they're quoted six times, including two quotes that make up the majority of the paragraph in which they appear. And as he disclosed in the previous column but apparently didn't feel inclined to repeat this time: > The way HireArt works, explained Sharef (who was my daughter’s college roommate) If Friedman hadn't jumped the shark before, he certainly has now. Pulitzer Prize-winning journalist writing as a shill for a start-up run by friends of his daughter. It wouldn't surprise me at all if we find out down the road that he has an additional undisclosed interest (investor, perhaps?).