The point is, the name is overrated. Think of the Wii, how people hated the name. A few months on, who cared? They wanted to buy the widget, and never mind what

The point is, the name is overrated. Think of the Wii, how people hated the name. A few months on, who cared? They wanted to buy the widget, and never mind what the widget is called. The name does not define your product; the product defines your name. Anything else is just voodoo. Paying for someone to name your car model "J30"? Oh come on. This reminds me of the (semi-apocryphal) story of the creation of the Euro symbol. A European Commissioner, Jean-Pierre Malivoir, was given a big pot of money to hire a designer to come up with a proposed symbol for the new currency. He thought it was a total waste of money, and sat down and came up with the early version of what is now the Euro symbol himself.