I first found out about V2MOM from a great post called "The #1 Mistake Entrepreneurs Make" by Michael Lazerow (Founder of Buddy Media, which sold to Salesforce

I first found out about V2MOM from a great post called "The #1 Mistake Entrepreneurs Make" by Michael Lazerow (Founder of Buddy Media, which sold to Salesforce for $689m): http://www.linkedin.com/today/post/article/20130320211727-1714080-the-1-mistake-entrepreneurs-make http://www.linkedin.com/today/post/article/20130320211727-17... Here's an interview with Benioff where he talks about the process & shares some insights: http://www.endeavor.org/blog/marc-benioff-keynote&#x2F http://www.endeavor.org/blog/marc-benioff-keynote/ Hopefully this info might help some of you with your startups, as it did with me.