I’m Twitter’s bigger detractor but this seems dubious to even me. People see the name Nielsen and think its gold because of their dominance in TV ratings. But

I’m Twitter’s bigger detractor but this seems dubious to even me. People see the name Nielsen and think its gold because of their dominance in TV ratings. But the reality is they put their numbers behind a pay wall so they aren’t scrutinized by enough people to determine just how accurate they are. Combine that with the fact that their methodology doesn’t necessarily work at all when measuring web traffic and you have numbers that mean very little. With that said, I can see a decent amount of people dropping Twitter soon after trying it. Twitter’s usefulness isn’t immediately apparent which gives them a chicken-and-egg problem. In order to see why Twitter works for some people you have to be active on it and have a group of friends who are also active on it. But in order to get that you have to see why it’s useful.