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Keeping 40% is a good number
by gustaf 17y ago
Keeping 40% is a good number
- tutwabee 17y agoUnless 30% drop out during the second month.
- tptacek 17y agoIt sounds like an especially sick high conversion rate when your feeders are CNN and the television network news.
- swombat 17y agoNot only that, but I have this sneaky suspicion that even though many users drop off in the first month, many of those same users end up coming back later. Most of the people I know who joined Twitter followed this pattern: 1) create an account, "give Twitter a try" 2) Forget about it for a couple of months 3) Get back to it under renewed pressure, start using it properly, and stay So the 1-month retention rate may well be irrelevant. What's the 3-6 months retention rate?
- diN0bot 17y agowhy do you think this? how many people do you know who did this (hooked on second or greater try) versus never got hooked?
- swombat 17y agoI know about half a dozen people who have done that. Some of them seemed like hopeless cases, but they still turned it around.
- warfangle 17y agoI did the same thing. So now you know one more! :)
- jnovek 17y agoAdding to the anecdote: This is how I became a Twitter user. It's probably testable -- in fact, it sounds like an opportunity to pick up the Twitter API, which I've been meaning to do for some time now.