Good points - other things that mean something else in this light is the realname enforcing policy and the unification of Google accounts (that we got Google+ t

Good points - other things that mean something else in this light is the realname enforcing policy and the unification of Google accounts (that we got Google+ to blame for exclusively so far). Taking it further, I wonder what the information that Google's personalized search is based on, can be used for. It must be a good summary of your habits, interests etc., right?