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Oh my. Jamcracker Inc. raised $100 million in 2000. http://news.cnet.com/2100-1033-247167.html http://news.cnet.com/2100-1033-247167.html
by falsestprophet 18y ago
Oh my. Jamcracker Inc. raised $100 million in 2000.
http://news.cnet.com/2100-1033-247167.html http://news.cnet.com/2100-1033-247167.html
- frisco 18y agoLooks like they're still around: http://www.jamcracker.com/ http://www.jamcracker.com/
- frossie 18y agoThe point is, the name is overrated. Think of the Wii, how people hated the name. A few months on, who cared? They wanted to buy the widget, and never mind what the widget is called. The name does not define your product; the product defines your name. Anything else is just voodoo. Paying for someone to name your car model "J30"? Oh come on. This reminds me of the (semi-apocryphal) story of the creation of the Euro symbol. A European Commissioner, Jean-Pierre Malivoir, was given a big pot of money to hire a designer to come up with a proposed symbol for the new currency. He thought it was a total waste of money, and sat down and came up with the early version of what is now the Euro symbol himself.