3 ms·

Stop acting like a sissy and market your company

• skmurphy 18y ago
  Key paragraph What baffles me about all of this is how people are choosing to cut their spending. I can appreciate reducing office space or negotiating a lower lease rate. I similarly understand reducing staff members or entertaining job sharing options. What I can’t quite grasp, however, is this tendency to narrow the pipe for incoming sales. When you aren’t getting dates, you don’t go home and watch re-runs of Matlock; you get out of the house and meet people.
  • knightinblue 18y ago
    And how do you plan on paying for the drinks and dinners on those dates?
    • inerte 18y ago
      Learn to cook, buy cheaper food. Ads on prime-time TV are expensive, doesn't mean other ways don't work.
• octane 18y ago
  > The simple notion of asking more people to grab a casual coffee didn’t seem to crack my thick skull until I reached my early 30s. I think what actually happens is us men get older and more attractive in their late 20s and early 30s. We have to deal with so much shit (including rejection and disappointment from employers, women, business deals, customers) that we just become made of stone and either get used to failure or become more confident/realistic about what our actual chances of success are in any given scenario. Same can be said of people who start companies when they are young vs. when they are older.
• msabalau 18y ago
  Of course the nice thing about investing more in sales and marketing during a downturn is that the costs are lower.