I think it might be helpful to read the article: "But as any internet entrepreneur will tell you, relying entirely on people makes scaling difficult. Technology

I think it might be helpful to read the article: "But as any internet entrepreneur will tell you, relying entirely on people makes scaling difficult. Technology, on the other hand, makes it much easier. And that means that in many respects, what has emerged today is almost more pernicious; because that same technology has effectively turned not just some, but every single person you communicate with using technology — your acquaintances, your colleagues, your family and your friends — into those equivalent informants."