Isn't that something that the 37 Signals dudes recommend in their book and have been doing for years? you know ... "pick a fight" http://gettingreal.37signals.c

Isn't that something that the 37 Signals dudes recommend in their book and have been doing for years? you know ... "pick a fight" http://gettingreal.37signals.com/ch02_Have_an_Enemy.php http://gettingreal.37signals.com/ch02_Have_an_Enemy.php. Sridhar isn't doing anything different, he's forcing people to pick a side, and guess what ... it usually works.