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Why is deep integration important? (serious question, I'm not sure). I like Heroku before, I still like Heroku. I'm glad that the website tells me nothing about
by Goopplesoft 13y ago
Why is deep integration important? (serious question, I'm not sure). I like Heroku before, I still like Heroku. I'm glad that the website tells me nothing about Saleforce and doesn't require me to make a Salesforce login. As you say integration causes all sorts of headaches and integration does little to improve the business model beyond brand recognition (which is why I'm assuming they do the slight logos changes). Whats the benefit of fully integrating a already successful and recognized platform?
- enra 13y agoI guess the authors point was that it since there isn't a deep integration, it doesn't provide value to Salesforce.com users. The question is, why should it if they're not the target customer? Specially recently, people have been acquisitions that get integrated (closed down) and are happy then the company is left alone (Tumblr).
- sridharvembu 13y agoGenerally the math of the acquisition is that there is "synergy" (i.e 1+1 much greater than 2 kind of logic). Generally when a big price is paid in an acquisition, the intent is that the acquirer would be able to recoup their investment through such synergies, leveraging the acquired company's technology, leveraging the acquirer's own reach and distribution channels to sell more of the acquired product and so on.