This is proper advice and if you're in a position to adhere to it, do. However, most of the time, you are more likely in a position where you try to convince s

This is proper advice and if you're in a position to adhere to it, do. However, most of the time, you are more likely in a position where you try to convince somebody (who contracts you to do something for him) to adhere to it. My pet peeve is signup forms[0]. Trying to convince people that their product is the thing to obsess about seems straight forward. But that's also their most sensitive spot, psychologically. So most likely, they're projecting all of their efforts around precisely that part and any attempt to change that is met with incredible resistance. I have yet to see a case where the words "we're loosing business, because" is followed by "people don't need or want what we offer". In fact, if I were to check, I'm pretty sure that in every single instance of "loosing business, because" a quick glance at the site in question would result in thinking "well, because who would want that?". [0] https://news.ycombinator.com/item?id=3809186 https://news.ycombinator.com/item?id=3809186 From that comment: "If your website gives out free gourmet food and massages, you can literally require people to fill out ten page forms and ask for confirmation via standard mail - your signup form will still convert users like crazy. At the opposite end of that scale, there are forms like the recent April Fools joke 'Google Nigeria' - the simplest possible form: Enter your Credit Card details and be done."