Back when huge companies were being made thanks to viral games on Facebook, the CEO of Arkadium came and gave a talk at the NY Gaming Meetup. He said, do some

Back when huge companies were being made thanks to viral games on Facebook, the CEO of Arkadium came and gave a talk at the NY Gaming Meetup. He said, do some potential users get annoyed with all the gifting and invites and requests for help? Sure! But those are not the users that are going to get your viral coefficient over 1 (each user brings in more than one other user) and trigger geometric growth. So even if you miss out on some users because you write a game that is very social, you are still doing the right thing, because the social users are the one who make you a hit. Same thing here. Are a few privacy minded individuals like the author going to abandon the service? Sure. Are they worth as much to the company as users that will revel in social graphs and drag friends in? No way. Is it a mistake to add social graphing in this case? No it isn't.