This is an incorrect history of Snapchat. Snapchat was a couple of college kids' summer project. It had a couple of thousand of users in the Fall of 2011, but d

This is an incorrect history of Snapchat. Snapchat was a couple of college kids' summer project. It had a couple of thousand of users in the Fall of 2011, but didn't take off until it went viral in a couple of LA high schools. They raised money in the Spring of 2012, and were still relatively under the radar of most tech publications. It wasn't until the Fall of 2012 that they started getting major buzz. I'm not disagreeing that marketing can't sway products into success, but that was not the case with Snapchat.