I've been noticing these a lot recently, and I think the algorithm needs a lot of work because these companies can essentially be paying to damage their brands.

I've been noticing these a lot recently, and I think the algorithm needs a lot of work because these companies can essentially be paying to damage their brands. When I see "So-and-so likes X" at the top of my feed every day, I get annoyed, and I instinctively direct my ire at the advertiser (or worse, my friend) rather than Facebook. I've seen a bunch of comments like "why do you keep posting this shit," and the reply is of course "I don't know, I'm not doing anything!" I mean, even the first time I see one of those ads, the whole thing just rings cheap, and I dislike that my friends (and possibly myself) are unwittingly participating in these ad campaigns. It really doesn't seem like effective marketing (but I'm no guru, maybe getting the impressions turns out to outweigh the annoyance?). I wish this article had continued to the conclusion of "what if I put very negative or outright offensive text in my sharing of this page, which could then be propagated as an ad?"