Net new search terms aren't being added at the rate you think. Try searching for highly generic terms such as "food" or "blue" and it's pretty much flat. While

Net new search terms aren't being added at the rate you think. Try searching for highly generic terms such as "food" or "blue" and it's pretty much flat. While many new terms are being added, old terms are getting obsoleted almost as fast. The point still stands: share of web interest in RSS has still been displaced by other ways of spending time. Whether it's social media, Netflix, or cat photos, RSS simply hasn't grown with the rest of the web.