It really boils down to that the costs outweighed the benefits so they are shutting it down. I'm sure it's also about political power structure within the orga

It really boils down to that the costs outweighed the benefits so they are shutting it down. I'm sure it's also about political power structure within the organization. Google+ is the current favorite group so if they feel like reader is competing with them they can successfully advocate to get it shutdown. I think the same thing is going on with chrome vs android. That's why there's no chrome store or extensions available in chrome for android. It's just lame when corporate political decisions are presented in the guise of " people's usage habits are changing" or "it's technically difficult..."