It's funny, I just set up a mailing list this weekend. Being a customer of 37signals' other products, the first thing I thought of was Basecamp Breeze. So, I we

It's funny, I just set up a mailing list this weekend. Being a customer of 37signals' other products, the first thing I thought of was Basecamp Breeze. So, I went to their site to check it out. Their site had a "Why use Breeze" page. I looked at the page, and it compared itself (and introduced me) to competitors. The only thing Breeze itself said was better about Breeze compared to Google Groups was that it was easy to set up. So I went with Google Groups and spent an extra 10 minutes configuring it to save $25. They sold their own competitors to me.