> 37 Signals sells good to techies (and where techies are in charge of the order) but this particular product was specially geared towards non-techies, hence it

> 37 Signals sells good to techies (and where techies are in charge of the order) but this particular product was specially geared towards non-techies, hence it would be really hard to make it work. Based on what? I've always assumed they focused on non-techies as a target market, based on they way they sell simplicity and fewer features.