Amazon needs to start focusing more on the international market. Mark Meeker's 2013 internet trends showed that while 8 out of the top 10 internet properites ar

Amazon needs to start focusing more on the international market. Mark Meeker's 2013 internet trends showed that while 8 out of the top 10 internet properites are owned by american companies, 81% of the internet traffic going to these sights is international (Slide 6 of Mary Meeker's Internet Trends: http://www.kpcb.com/insights/2013-internet-trends http://www.kpcb.com/insights/2013-internet-trends). Even though Amazon had been around since the 1990's, Alibab's gross merchandise volume surpassed in the 2011-2012 time frame(Slide 69 of Mary Meeker's Internet Trends: http://www.kpcb.com/insights/2013-internet-trends http://www.kpcb.com/insights/2013-internet-trends). The emerging markets such as China and India, as well as the Next 11 countries (Research paper by Jim O'Niel: http://www.goldmansachs.com/our-thinking/archive/archive-pdfs/brics-book/brics-chap-13.pdf http://www.goldmansachs.com/our-thinking/archive/archive-pdf...) is where Amazon needs to be focusing their efforts if they want to stay competitive in the next decade.