Isn't GE doing it to something extent? They're so diversified and so far away from the light bulb business that they originated from. Also, universal banks have

Isn't GE doing it to something extent? They're so diversified and so far away from the light bulb business that they originated from. Also, universal banks have diversified product offerings. The article poorly assumes that every company has talent and capital to take on the risk of entering new markets all the time. It's easy to say "we should've done this and that" in hindsight of success but there are numerous failures of companies that tried to enter new markets and failed.