3 ms·
It would be interesting to have some kind of statistical information about startup names. There's definitely trends, the "missing vowel" is basically Web 2.0's
by mhd 13y ago
It would be interesting to have some kind of statistical information about startup names. There's definitely trends, the "missing vowel" is basically Web 2.0's metal umlaut. But while that might appear trendy at one time, it might almost be a death knell once that style is passé. Coming back to people's names, probably the equivalent of "upper class names" becoming lower class.
Are we back to "John" and "Michael" company/product names again, or is the "Aidan" and "Teagan" phase still going strong?
- kijin 13y agoThe perception of being exotic can also be an advantage, though. Would you rather buy olive oil from a brand named Granny Smith or Emilia-Romagna? As another example, Häagen-Dazs was named to "sound Danish" to American consumers, despite not actually meaning anything in Danish. I think the name has worked rather well for them. Exotic product names in the U.S., however, must somehow be Anglicized to make them easy for American consumers to pronounce and remember. Flickr and Tumblr are okay, despite the missing vowel, because everyone knows how to read them. Mazda was smart enough to bastardize their founder's name (Matsuda) before trying to sell cars in America. But good luck if your company is named Xaro Xhoan Daxos!
- mrsmartypants 13y agoOr if you're Ingvar Kamprad from Elmtaryd, Agunnaryd.
- mhd 13y agoOr Adolf Dassler.