Probably is cultural. As a spaniard, my guess can be that people love gossip but the amazing thing is, every tv show and many ad agencies use twitter hashtags f

Probably is cultural. As a spaniard, my guess can be that people love gossip but the amazing thing is, every tv show and many ad agencies use twitter hashtags for their promotions. This didn't happened me at Berlin, for example, but maybe I'm wrong and it's just something cultural.