> an area with lots of homes might be a good place for more businesses That will be true even if the people who live in those homes are only renting. People ne

> an area with lots of homes might be a good place for more businesses That will be true even if the people who live in those homes are only renting. People need stuff, therefore stuff sells well where there are lots of people. Homeowners need just as much toilet paper as renters do. Of course, if your business caters to people who extensively modify their homes, you might do better in a neighborhood of homeowners than in a neighborhood of renters. But the DIY home improvement industry only accounts for a small fraction of the total business opportunities that a neighborhood offers.