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>its also why it is frequently used in fast food restaurants, because its gets people out the door faster In design courses I was always taught that red and ye
by nikatwork 13y ago
>its also why it is frequently used in fast food restaurants, because its gets people out the door faster
In design courses I was always taught that red and yellow are psychologically associated with hunger/food and this is why most fast food branding uses them [1]. I haven't seen any actual science behind this, it's always presented as fact.
I have personally encountered the color black being linked to death/unluckiness in Asia, as a new franchise of a major eCommerce company insisted I make their website's background white, instead of black like every other country's.
[1] http://www.colorschemer.com/blog/2007/07/17/why-food-companies-use-red-colors/ http://www.colorschemer.com/blog/2007/07/17/why-food-compani...
- wisty 13y ago> I have personally encountered the color black being linked to death/unluckiness in Asia, as a new franchise of a major eCommerce company insisted I make their website's background white, instead of black like every other country's. Funnily enough, in Asia white is also linked to death or morning. Thus the ban on white t-shirts in some parts of China this month.