3 ms·
Supercell makes two social games that generate more revenue than all of Zynga. Had Zynga created these hits (or bought Supercell early), then the story would c
by jcampbell1 13y ago
Supercell makes two social games that generate more revenue than all of Zynga. Had Zynga created these hits (or bought Supercell early), then the story would completely opposite.
I am not sure why Zynga is struggling, but I am certain it is not because social+in-app games is a failing business model.
- yen223 13y agoIt's not that social games is a failing business model - although I can see it dying out - but that it's a failing business model for Zynga. The barrier to entries is so low, that the market which used to be dominated by Zynga is now getting divided up among a million developers, including Supercell.
- robryan 13y agoGive it a coupe of years and won't people be commenting on how company x makes more revenue than all of Supercell with 2 games? For these big social gaming companies that got to where they were because of hits, the real challenge is in following up and keeping the growth going.