I did time at a startup for journalists so this is burned in my skull. Lede is journalism jargon, and "burying the lede" is a phrase borrowed from journalism.

I did time at a startup for journalists so this is burned in my skull. Lede is journalism jargon, and "burying the lede" is a phrase borrowed from journalism. > Journalistic ledes emphasize grabbing the attention of the reader. In journalism, the failure to mention the most important, interesting or attention-grabbing elements of a story in the first paragraph is sometimes called "burying the lede". http://en.wikipedia.org/wiki/Lead_paragraph http://en.wikipedia.org/wiki/Lead_paragraph > Bury the lead sort of works, but bury the lede is the conventional spelling of this expression. http://grammarist.com/usage/lead-lede/ http://grammarist.com/usage/lead-lede/ "Lede" makes a distinction between lead (leed) and lead (pb/led).