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I think it's not 1.20 for a paid install. Buying users can cost quite a bit more for paid apps (for instance I know from googling that Flurry's 'buy user' servi
by cclogg 13y ago
I think it's not 1.20 for a paid install. Buying users can cost quite a bit more for paid apps (for instance I know from googling that Flurry's 'buy user' service doesn't work very well for paid apps).
But in the end, it's just a mad rush to be on the charts to get organics. Without that, it's kind of difficult with apps to make your money back from ad spending. It's not like you are advertising a hotel room where one purchase through your adwords can net you a 100+ dollars (plus all the room service that person will consume!). In apps, typically, you lose money buying users (if you were only counting ad-spend vs revenue from those users that installed).
- SurfScore 13y agoIt's a shame that the App Store is becoming this commercialized. One of the best things about it in the early days was the fact that indie games could get noticed internationally. Sure we get games like Infinity Blade but indie developers gave us Tiny Wings. Maybe Apple will implement something similar to Steam, where this is still possible.
- cclogg 13y agoYes, and I think it's true of many platforms. It's best to be there in the beginning, before the flood haha. Look at Youtube, it was much easier to become a Youtube celebrity (or just garner MANY views) if you were on there since/near the beginning.
- krichman 13y agoWe definitely need a better app discovery method than Apple's.