4 ms·
I don't think it's a surprise that "advertising works". In any market (iOS or bars of soap), spending money up front on commercials/ads/promotion gets you some
by unreal37 13y ago
I don't think it's a surprise that "advertising works". In any market (iOS or bars of soap), spending money up front on commercials/ads/promotion gets you some sales, and the rest happens through word-of-mouth, social sharing, social proof, etc.
$96K is a lot of money to spend if your goal is a top 10 non-game app. Not everyone can put up that kind of money.
And the more people do that (buying installs to kick off a campaign), the more expensive it becomes and more difficult to get in the top 10.
- cclogg 13y agoYeah, I've heard it's really tough for freemium games now, because to get into the charts (to get organics) you have to compete with the ridiculous spending of the companies that are already there. We were featured by Apple with our paid game (iPad only), and it got us up the charts quite fast (nowhere near top 10 though), but even with that, over a month we slowly tailed back to single digit sales. We didn't put much money into advertising though. But anyway, Facebook ads are working quite well for us now (much better than adwords).
- interg12 13y agoEverybody who matters can put that kind of money up. Remember, the more expensive it gets, the more the ad space is worth for publishers and the more they can earn. As advertising gets more expensive, publishers earn more and can ultimately do more.
- uptown 13y ago"Everybody who matters can put that kind of money up." Everybody who matters to whom? I understand what you're saying - it just seems like a very deterministic view on the state of the gaming industry.
- nitrogen 13y ago..and then we're back to the bad old days where only the largest corporate developers can afford to put a product out.