My take, from being a cube dweller at Amazon, circa 2003: Jeff Bezos' mantra (well, one of them): 90% of all commerce is local. I remember we even had a somewha

My take, from being a cube dweller at Amazon, circa 2003: Jeff Bezos' mantra (well, one of them): 90% of all commerce is local. I remember we even had a somewhat whimsical project to scan all local restaurant delivery menus... not that it panned out, but local is an intense area of interest. Another mantra: platforms win (unstated: in the long run). My synthesis: The purpose is to become the platform for all commerce, not to sell groceries. I wouldn't be surprised if Mr. Bezos' long term goal is something breathtakingly audacious like "directly facilitate 1% of all global commerce by 2073."