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The term "startup" does have the connotation of aspiring to high levels of growth rather than steady, possibly mediocre profitability.

• lmickh 13y ago
  Curious, what is the term for a new business that looks to establish steady long-term profitability instead of the grow and cashout model? Knowing would make googling for the profit focused version of HN much easier.
  • nknighthb 13y ago
    "Business".
  • chc 13y ago
    The most common term to denote a small business that emphasizes steady profits over outsized growth is "lifestyle business."