Given the success of FreshDirect, I really like Amazon's chances at nailing this vertical. After all, they are experts in shipping logistics, managing distribu

Given the success of FreshDirect, I really like Amazon's chances at nailing this vertical. After all, they are experts in shipping logistics, managing distributor-relationships, and handling payments/customer service. I trust them to seek out high-quality partners and suppliers, deliver with reliability at low-cost, and make the entire thing as seamless as possible. Will be interesting to see how transparent (or not) they are about their suppliers as it relates to GMO's, etc. This will be a great tie-in and supplement to their "subscribe and save" (usually) non-perishable line of products.