There were a few companies that attempted to do this ( http://techcrunch.com/2010/10/04/after-its-12-seconds-of-fame-12seconds-tv-fizzles-out/ http://techcrunch

There were a few companies that attempted to do this ( http://techcrunch.com/2010/10/04/after-its-12-seconds-of-fame-12seconds-tv-fizzles-out/ http://techcrunch.com/2010/10/04/after-its-12-seconds-of-fam... ) but Vine got it right: * Timing: More people have camera phones / 3G/4G/LTE * Aping the existing Instagram structure for the news feed * Probably initially used AWS backend for cheap storage * Native App focus first and foremost * Immediate acquisition by Twitter