They have a few dozen games of varying popularity. The bigger ones need a non-stop flow of new content to be created. Zynga was very good at creating new tasks

They have a few dozen games of varying popularity. The bigger ones need a non-stop flow of new content to be created. Zynga was very good at creating new tasks and items constantly, so there was always something to do and something new to collect. It requires new story lines, artwork, mechanics, localization, and support. Many of the games don't overlap, so each game needs much of its own team. > You simply cannot meet investors' quarterly demand when your success is built on being "flavour of the month" business model Sure you can -- just look at any company that's in the entertainment business. All of their products, from pop songs to to supermodels to blockbuster movies, have a limited shelf life and require hit after hit after hit in order to sustain the business. They stay ahead of the curve by casting a wide net, having a team that is good at selecting the hits, effectively bringing the product to maturity (like producing an album or movie), and marketing the crap out of it. Zynga may have made many mistakes along the way and probably got too large to quickly. But they not the first nor last company that got a couple of major hits and were backed to produce more based on that record. Do it well, and you have Pixar. Do it poorly, and you join the massive pile of overhyped one-hit wonders.