As far as I remember Paxo is no dummy, so this looks like a superficial fluff piece to fill time on a slow news day. What would have been more insightful would

As far as I remember Paxo is no dummy, so this looks like a superficial fluff piece to fill time on a slow news day. What would have been more insightful would be for them to talk about the commodification of the self and how various aspects of personal life are, or will be with the aid of new technology, increasingly commercialised and turned into some kind of property in a manner which they weren't previously. So for example I doubt that whatever companies are selling AR systems in future will be able to resist the temptation to "harvest" and sell personality or health metrics to any other organisations which might want to buy.