"Social" evolves. Part of that is the society it attracts and part the society infused in increments by the creators of the walled garden. But here's the real

"Social" evolves. Part of that is the society it attracts and part the society infused in increments by the creators of the walled garden. But here's the real kicker: "Social" is just a badly made forum with an attachment feature. It's just that instead of the focus being on replying to threads, it's now new thread creation with a provision to vote, bookmark and subscribe to others' bookmarks. The more users you have in this forum, the more it gets used (the snowball effect; or rather the opposite of the "Empty Restaurant" problem mentioned by Spolsky).