It's a natural fit. Startups use Mailchimp & Sendgrid, etc. for email marketing, but then as they mature & grow, they see the need for more mature (although, y

It's a natural fit. Startups use Mailchimp & Sendgrid, etc. for email marketing, but then as they mature & grow, they see the need for more mature (although, yes, more expensive, complex, & slower) tools like ExactTarget. Very similarly, how do startups track their customers & leads? Often, with no CRM other than spreadsheets or in-house tools. When they scale & have >10 sales staff, they realize they need a more mature, slower, more expensive CRM, & SalesForce is there. So, yes, the acquisition price seems high, but the complementary fit is solid.