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Yeah but assuming that works out as profitable, those customers (assuming they all stay with them) would have to start spending 10x the money they're spending w
by jeremymcanally 13y ago
Yeah but assuming that works out as profitable, those customers (assuming they all stay with them) would have to start spending 10x the money they're spending with ExactTarget now on Salesforce products. That's a big stretch and risk, but again, maybe it'll work out for them. :)
- meterplech 13y agoWell, the purchase is a onetime cost, and revenue is recurring. If they spend 2x what they are paying now they'd recoup the cost (in terms of revenue) in 5 years. Plus, that's not counting new customers for ExactTarget's services. If you are a heavy SFDC user and were previously deciding between Marketo, Hubspot, and ExactTarget, you may go with ExactTarget because you know it'll be fully supported by SFDC.