(I'm the author!) Yes I'm including "blogs" in social media. I'm also including things like having customer-driven reviews. It's sensible because "social med

(I'm the author!) Yes I'm including "blogs" in social media. I'm also including things like having customer-driven reviews. It's sensible because "social media" general means things like going where the customers are and giving customers a strong (perhaps primary) voice in your own public persona. I accept your criticism that Facebook and the link-sharing sites don't fit the mold nearly as well, nor are they the primary drivers behind those success stories. (Although in the case of Facebook at least examples do exist.)