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Seems a bit on the desperate side for IBM. Softlayer customer profile (small to medium) seems the exact opposite of IBM (very large to huge). Does IBM take the
by forgotAgain 13y ago
Seems a bit on the desperate side for IBM.
Softlayer customer profile (small to medium) seems the exact opposite of IBM (very large to huge). Does IBM take the Softlayer expertise and apply it to large accounts or do they try to service a class of customers they know nothing about.
On one hand IBM is selling dev-ops services to its customers. On the other, it finds itself without sufficient in-house expertise to build out its own cloud services. It's not like this is a new need for IBM. They've been talking cloud for years yet still found themselves needing to buy this capability.
It seems IBM has found out that after years of shedding higher priced operations staff they were nothing but a paper tiger when it came to cloud offerings.
- darkarmani 13y ago> Softlayer customer profile (small to medium) seems the exact opposite of IBM (very large to huge). Does IBM take the Softlayer expertise and apply it to large accounts or do they try to service a class of customers they know nothing about. Doesn't that make sense though? They are trying to use the people and experience of SL to enter the market of small businesses. It didn't work for Cisco/linksys, but it does make sense to broaden your market if you think you can make it work.
- tensor 13y agoAt the same time, if IBM came out with a decent ad campaign for a new IBM service targeted at the little guy, a lot of people would take notice I'm sure.