5 ms·

This is a terrible idea. There is this whole thing called familiarity, and most people will interpret this signs negatively because they won't stop to read the

by adlpz 13y ago

This is a terrible idea. There is this whole thing called familiarity, and most people will interpret this signs negatively because they won't stop to read the small text. I hope this doesn't spread.

Peroni 13y ago
It's the UK. It's a tongue-in-cheek play on the familiarity. Considering how popular the campaign has been online, I'd say it's an outstanding idea.
- adlpz 13y ago
  Of course the campaign has been popular online. It's all about demographics; the kind of people that find this online are those that will usually like it. Now think of a not-so-educated 60 year old tourist going to see a nice park on his vacation.
  - Peroni 13y ago
    It's not a campaign to convince elderly tourists to return to the park. It's a campaign to convince people like me, a National Trust member who's half the age of the person in your example, that the National Trust attractions aren't all stuffy and boring and the NT wants you to actually explore and enjoy them.
    - adlpz 13y ago
      Good then, they are catering to a specific demographic while it's clear it may mislead and be unclear to other. I still think it's not a good idea, and the fact that it's a likable idea doesn't fix that for me.
      - deathcakes 13y ago
        I think you do the elderly citizens of Britain a disservice by assuming they will be confused and helpless in the face of some light hearted signage.
  - timthorn 13y ago
    It is indeed about the demographics - I don't think the age is a great factor, but it fits UK culture very well. In fact, its innate Britishness could well appeal to older age brackets more.
inopinatus 13y ago
In the UK, the kind of people who visit National Trust properties are the kind of people who carefully read all the signage and actually listen to the tour guide. This idea is delightful.
- adlpz 13y ago
  Maybe, I don't know what is the target of this thing, but most definitely it wouldn't work on a general touristic place, for example. This is a work of art, at most. Not an example of real world usability.
  - CanSpice 13y ago
    "...most definitely it wouldn't work on a general touristic place"? That's a pretty strong statement to use with no proof. The sites that the National Trust maintains are "general touristic places". It's the UK's largest membership organization, with a membership of 3.7 million people in 2010. It owns over 200 historic houses. It owns more than 630,000 acres, nearly 1.5% of the entire land mass of England, Wales, and Northern Ireland, and owns or protects roughly 20% of the coastline. One of its properties -- just one, and remember that it owns over 200 houses and 630,000 acres of land -- had nearly 440,000 visitors in its 2009-10 fiscal year. National Trust properties are most definitely "general touristic places" at which these signs are working.
RivieraKid 13y ago
I really like it. I guess the people who've designed were aware of this problem and solved it. Perhaps there's a really obviously tounge-in-cheek sign at the beginning, so people expect all of the signs to be.

by adlpz 13y ago

This is a terrible idea. There is this whole thing called familiarity, and most people will interpret this signs negatively because they won't stop to read the small text. I hope this doesn't spread.

Peroni 13y ago

It's the UK. It's a tongue-in-cheek play on the familiarity. Considering how popular the campaign has been online, I'd say it's an outstanding idea.

adlpz 13y ago
Of course the campaign has been popular online. It's all about demographics; the kind of people that find this online are those that will usually like it. Now think of a not-so-educated 60 year old tourist going to see a nice park on his vacation.
- Peroni 13y ago
  It's not a campaign to convince elderly tourists to return to the park. It's a campaign to convince people like me, a National Trust member who's half the age of the person in your example, that the National Trust attractions aren't all stuffy and boring and the NT wants you to actually explore and enjoy them.
  - adlpz 13y ago
    Good then, they are catering to a specific demographic while it's clear it may mislead and be unclear to other. I still think it's not a good idea, and the fact that it's a likable idea doesn't fix that for me.
    - deathcakes 13y ago
      I think you do the elderly citizens of Britain a disservice by assuming they will be confused and helpless in the face of some light hearted signage.
- timthorn 13y ago
  It is indeed about the demographics - I don't think the age is a great factor, but it fits UK culture very well. In fact, its innate Britishness could well appeal to older age brackets more.

inopinatus 13y ago

In the UK, the kind of people who visit National Trust properties are the kind of people who carefully read all the signage and actually listen to the tour guide. This idea is delightful.

adlpz 13y ago
Maybe, I don't know what is the target of this thing, but most definitely it wouldn't work on a general touristic place, for example. This is a work of art, at most. Not an example of real world usability.
- CanSpice 13y ago
  "...most definitely it wouldn't work on a general touristic place"? That's a pretty strong statement to use with no proof. The sites that the National Trust maintains are "general touristic places". It's the UK's largest membership organization, with a membership of 3.7 million people in 2010. It owns over 200 historic houses. It owns more than 630,000 acres, nearly 1.5% of the entire land mass of England, Wales, and Northern Ireland, and owns or protects roughly 20% of the coastline. One of its properties -- just one, and remember that it owns over 200 houses and 630,000 acres of land -- had nearly 440,000 visitors in its 2009-10 fiscal year. National Trust properties are most definitely "general touristic places" at which these signs are working.

RivieraKid 13y ago

I really like it. I guess the people who've designed were aware of this problem and solved it. Perhaps there's a really obviously tounge-in-cheek sign at the beginning, so people expect all of the signs to be.