I had visited the Zynga office a few years back, and was super impressed. Free food/drinks everywhere, and the office looked really nice. They even had Zynga br

I had visited the Zynga office a few years back, and was super impressed. Free food/drinks everywhere, and the office looked really nice. They even had Zynga branded water. I had not played any Zynga games until then, but came back thinking these guys must be on to something. That evening I went back and signed up for Mafia wars. After a few minutes of repeatedly clicking buttons to watch an 'experience meter' rise, I knew this couldn't last. There is of course more to it than just that, but it just wasn't fun or engaging to play. I read a lot about how their analytics gives them an advantage, but I just didn't see the appeal of that game. That bubble had to burst.